After weeks of debating and hard work, my first Etsy store, JewelDivas, is up and running. I am proud, you bet. But I've come to sort of crossroads, what I am going to do, to promote my Etsy store. How can I drive traffic there? After stalking the forums (I mean research) for quite a while, I've been thinking about intergrating the a few things into my marketing strategy. Now, I'm real some of these are strictly Etsy related but I'm sure alot of them could be used in any business.
1.) Join the forums, get yourself known.
2.) Create a blog, update regularly.
3.) Build a website, to help to establish a professional web presence.
4.) Advertise on other sites:
- http://www.dawanda.com/ - another handmade search engine similiar to Etsy
- http://www.flickr.com/ - a photo search engine
- http://www.craigslist.com/raigslist.com - a local classifieds search engine
- http://www.stumbleupon.com/ - StumbleUpon discovers web sites based on your interests
- http://www.squido.com/ - a knowledge sharing site
- http://www.facebook.com/ - a social networking site
- http://www.myspace.com/ - a social networking site
- www.Trunkt.com - the premier trade directory for creative entrepreneurs
- www.Kaboodle.com - a knowledge sharing meets shopping site
- http://www.weloveetsy.com/ - a social networking site specifically for Etsy
- http://www.craftster.org/ - a craft search engine
5.) Offsite Advertising - local papers, craft shows, craft groups, bulletin boards, community flyers
6.) Adding your business logo and website to your vehicle
There are hundreds of ways to advertise your shop and I'll be more information as I come across them.
